INDUSTRY
Entertainment · Content Industry & Sports
We provide in-depth analysis and data-driven market trends for the media and entertainment industry, including OTT, gaming, comics, music, and sports.
Research & Curation
Korea Creative Content Agency (KOCCA)
Facilitated the global expansion of Korean media and entertainment companies by providing in-depth industry-specific market intelligence and supported the operation of KOCCA’s platform.
Key Activities
- Industry In-Depth Insights
Provided country-specific media and entertainment industry trend analysis and insights tailored to business needs. - Data Insights
Conducted comprehensive market trend analysis by integrating quantitative data from major platforms, media outlets, and statistical sources.
Research & Curation
Korea Sports Promotion Foundation (KSPO)
Supported the growth of domestic small and medium-sized sports companies into globally competitive enterprises by providing tailored assistance in overseas market research, consulting, partner identification, promotion, and marketing.
Key Activities
- Customized Overseas Market Research & Buyer Identification
Conducted market research and assessed target countries for market compatibility, serving as a foundation for identifying key buyers and establishing business networks. - Participation in Overseas Exhibitions & Export Support
Enhanced brand recognition and facilitated the expansion of overseas sales channels through participation in global sports exhibitions.
Key Achievements
- Buyer Identification & Agreement Signing
Identified international buyers and facilitated MOU and export agreements across various sectors, including sports equipment, apparel, and educational services. - Participation in Overseas Exhibitions & Network Expansion
Expanded export opportunities by engaging with overseas buyers and signing agreements through participation in global sports exhibitions. - Support for Sustainable Export Models
Developed long-term market expansion strategies based on country-specific export models and profitability analysis.
Research & Curation
Korea Professional Sports Association (KPSA)
Provided marketing insights for domestic sports teams by analyzing global sports industry new media trends and developing big data-driven strategies.
Key Activities
- New Media Analysis
Identified sports industry marketing trends through analysis of key social media data. - Expert Interviews
Conducted industry expert interviews to gather insights and strengthen data-driven marketing strategies.